Summary
The Consorzio di Tutela del Pinot Grigio delle Venezie is focusing on innovation to secure the DOC’s future. This includes adding up to 10% Piwi grapes, resistant hybrid varieties, and producing naturally low-alcohol wines (9% ABV) through vineyard and cellar practices, without dealcoholization. Projects are conducted in collaboration with Crea-Ve, the University of Padua, Veneto Agricoltura, Fondazione Edmund Mach, and Vcr Research Center. Experiments show that these wines are qualitatively comparable or even superior to traditional varieties, maintaining typicity and flavor complexity. The initiatives anticipate climate change, consumer trends, and the lack of regulation on naturally low-alcohol wines, emphasizing the role of genetic innovation in sustainable viticulture.
Our take
The article presents an ambitious and forward-looking strategy but remains vague about commercial feasibility and EU regulations. Experiments are promising, but the real challenge lies in scaling up without loss of flavor or legal obstacles. At the same time, reliance on research institutes poses a risk for rapid adoption by smaller producers.
About the publisher
WineNews is an Italian trade platform covering the wine sector, policy, and market. It blends news with industry interests, generally adopting an institutional perspective. Investigative journalism is limited in favor of sector-focused reporting.